Diamond P: New look for Powers Irish whiskey
15 January, 2020
Irish Distillers has unveiled a new look for its Powers Irish whiskey brand. The rebrand is meant to attract a new generation of drinkers to, historically, one of Ireland’s key whiskey brands.
Digital Edition
Comment
Sandy Hyslop
The vision behind Crystalgold
In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal Crystalgold.
