Irish Distillers has unveiled a new look for its Powers Irish whiskey brand. The rebrand is meant to attract a new generation of drinkers to, historically, one of Ireland’s key whiskey brands.

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Danil Nevsky and Laura Grassulini

Are we missing the real point of on-trade advocacy?

Danil Nevsky and Laura Grassulini discuss the reasons why advocacy is so important when it comes to the bar community

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